A custom theme and three apps around one breakfast brand
Three years on the same store, from the first section in 2023 to an AI answer search in 2026. The theme is built section by section, and the parts Shopify does not sell as an app are custom: a mix-and-match bundle with per-cell discounts on Shopify Functions, a search backend on a Cloudflare Worker, and the checkout extensions.
- Mega Bundle: mix & match with per-cell discounts, a cart transform folds the set into one line
- Answer search: the shopper asks a question, the store answers with products
- Countdown, cross-selling, recipes and a variant picker built for the brand, not a template


